Case Study Layar - Mobile Augmented Reality - 5184 Words

University of Amsterdam – Business Studies International Entrepreneurship March – 2010 dr. Tsvi Vinig â€Å"Ubiquity First, Revenue Later† A descriptive case study on the entrepreneurial venue Layar B.V. Bendert Katier Studentnumber: 5927752 Bendert.katier@gmail.com http://twitter.com/BendertKatier 2 â€Å"Ubiquity First, Revenue Later† A descriptive casestudy in the entrepreneurial venue Layar B.V. Bendert Katier –†¦show more content†¦Big technology companies such as Intel, Apple and HTC are developing mobile- ­Ã¢â‚¬  phone software and services for the use of augmented reality services, and big retail companies use it for their marketing campaigns. Also multiple start- ­Ã¢â‚¬ ups are developing interesting applications that allow anyone to create tags for the real world. These days, anyone with a mobile device or a computer can tag physical structures and sites around the globe with informatory text, or multimedia content found on various other more ‘traditional’ web pages. One could for example point their phone at Dam Square Amsterdam, and see information pulled up from Wikipedia, photos taken there by users from F lickr, news related items or just find out what friends said about